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June 20, 2012 / petrastridfeldt

Picture day 51

© Petra Stridfeldt

This is another photograph from my project WANT. More can be seen on my website http://www.stridfeldt.co.uk/

The statement for the project

“WANT represents society as a collective identity, one shaped by our roles as consumers. Balanced against a backdrop of environmental concerns, these images comment on how, in a consumer society, we can easily become defined by our possessions. In their manufacture, these possessions draw on the planet’s finite resources.

The work represents three key ideas: over-consumption, human denial and the concern about the way the planet is developing ecologically. By using wit to reflect these issues, the ‘portraits’ are intended to inspire thought rather preach or prescribe. The work reflects the artist’s concerns about the abuse of the environment and the guilt associated with living such a materialistic lifestyle.

The idea was conceived as a result of moving to England from Sweden, seeing the differences in environmental behaviour and the different views on over-consumption and global warming. Not that people are better or worse in different countries; rather, there are alternative ways of distancing ourselves from the negative impact that our acquisitive way of living has on the planet. By moving to a new country you become aware not only of the new culture and its associated behaviour, but also of the one you have left behind.

By forcing the objects of consumption into the realm of the absurd, influenced by Surrealist and Dadaist traditions, these comically monstrous portraits violate reason, adopting the conventions of clinical objectivity whilst being diametrically opposite in their intention and effect. It is easy to see them as grotesque, but aren’t we all depicted here?”

 

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7 Comments

Leave a Comment
  1. Martyn Thompson / Jun 21 2012 6:20 pm

    Like this series

  2. toemailer / Jun 21 2012 7:50 pm

    Sounds like a wonderful project, good luck with it!

    • petrastridfeldt / Jun 22 2012 4:20 pm

      Thank you I will post new images shortly 🙂

  3. TimCC / Jun 21 2012 9:24 pm

    Conceptually in step with who we are and where we are. Delivered photographically with style. Well written.

    • petrastridfeldt / Jun 22 2012 4:19 pm

      Thank you very much for your comment. I think this subject area is very broad, I have lots of ideas of new work that I’m working on.

  4. jojowah / Jun 22 2012 3:45 pm

    Love the concept of this project

  5. dailydoseofcreativity / Jul 3 2012 6:15 pm

    Cool series!

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